My name is Sylvia Carolina Coll, I am 22 year old, I am from Bogota Colombia, I live in Castilla with my parenths and my sister. working wrently in the agency advertising as asisttent marketing. called Textile Directory. Nowadays estudy in the Agustinianan University, culminating whit my studies.
I study this career because it is my passion everything that has to do with marketing, brands, products and consumer. Also the influence of publicity and marketing into purchasing of people and how day by day the media advance to people feelings to sell products.
On the other hand. My favorite subject is Consumer Behavior because it handles psychology and studies everything related to wishes and the way people act to choose one brand or a certain product.
another subject that i really like is market investigation even though it is very difficult at the moment of doing interviews or surveys. I really love “going into client’s mind” and do evaluations about a product or service and in this way know what are the preferences of the consumers. Furthermore why do they like that product. How do they like it and Where do they like to shop.
Keeping in mind the last idea. Another thing that I really enjoy about my career is the way that publicity and marketing are together in an exceptional mode, because communication is the most important medium for the marketing to sell and do a brand positioning.
The magazine that I like the most is P&M. It shows everything that is currently happening between brands, companies, strategic alliances…
I keep in touch with what is happening in the market and new tendencies in my project as a company manager. Also I want to be a person that can do business easily, be the best in what I do by doing marketing trainings and being in constant view of what it is happening with the marketing.
To conclude with this step I have created Urban Store
Urban store was born from the idea of evaluate the social and cultural places that are in the city, influenced by music. We see that urban is a market in an expansion process. I also see that business is very important, interesting and potential.
Is in this point where Urban Store wants to go into this market and join music, clothes and accessories for urban tribes. Urban Store is an innovating and creative store where people can find exclusive articles.
We as a small company participate in a Business Sample inside University for creating and innovating, modern and attractive stand for the public. It was a great achievement that we have been worked throughout our career.
